Takes All Types: Leveraging Social Networks for Better Health
In late 2007 I was approached by friends Ben Bergman and Richie Hecker two successful entrepreneurs to assist them in developing a concept which would increase blood donation nationally by creating an app for Facebook and other social networking sites. Since then they have established a not-for-profit organization based in New York that Ben is serving as executive director. They are tapping into the social networking world by leveraging people interest in connecting and “changing the world” for the better.
“Today, our blood supply is drawn from a donor pool comprising 2%-5% of the population. The typical donor is an affluent white male in his mid-40s to 50s. In order to ensure the future of America’s blood supply, there is an urgent need to reach out to the next generation of donors – young people in their teens and early twenties who have never donated.”
The “Takes All Types” app is up and running.
As a former chapter chairman and State of Louisiana American Red Cross chairman, I have connected them with the national American Red Cross leaders to make things happen.
Much like your driver’s license “donor” designation, I encourage you to add the TAT app to your FaceBook profile and others social networking site you may use now and in the future, it really does Take All Types to save a life or two.
Take care,
Michael
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