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10% of Older Men Taking Risky Combo of Drugs

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A new study that came out looked at utilization of drugs by seniors and raises the flag that people are mixing drugs with other drugs or vitamins that may put them at risk. Since pharmacists and doctors don’t always know all the things their patients are taking, it is a lot harder to catch […]

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Mean Or Nice: Which Is More Contageous?

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I found this blog entry on Dr. Gupta’s blog very interesting. It talks about the fact that being mean is more likely to stick with someone and effect them than being nice. Isn’t that frustrating? Wouldn’t we all like to believe that we could make things better by being nice when all […]

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Need A Brady Bunch Show About Health Plans

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This is a thought that I have had multiple times. Think about what The Brady Bunch did for architecture. Subconsciously or consciously, I believe it created a positive impression about architecture in the minds of millions of people growing up. I don’t think this was something that architectural associations thought up, but […]

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Viral Marketing in Health: Humana Steps Up

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I talked about Humana’s innovation group a few days ago. They have done it again with two new games. One is on HumanaGames.com and the other is a Facebook application.
The Freewheelin Cycle Challenge is an online bicycle-racing videogame that matches you and a quirky virtual opponent. To make it to the finish line […]

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No Man Left Behind

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According to an interesting article in Fortune a few months ago, apparently men are losing ground from the classroom to the boardroom. It ask a few questions and talks about a new book - The Decline of Men.
* If the playing field is level, why are so many men tripping up and dropping out?
* […]

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1% / 10% / 89%

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I heard an interesting statistic yesterday at Lifetime Fitness.
It said that only 1% of people lose weight just through exercise; 10% lose weight through diet only; and 89% lose weight through the combination of both.
Posted in Healthcare      

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12 Minutes Of Exercise = 4 Hours Of Exercise

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After using a bunch of elliptical machines and other equipment, I have been trying to figure out the “fat-burning” zone on these machines.  Is that where I am supposed to keep my heart rate when I work out?  I feel like I am not even moving.
My wife found a good video for me last night […]

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And We Have Two Winners??

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In looking at recent investor decks from both Medco and Express Scripts, I was surprised to find almost identical charts each claiming victory on drug trend management.  Here are the two charts…you can judge for yourself.
(Express Script’s from Credit Suisse Healthcare Conference 11/13/08)
(Medco’s from 2008 Analyst Day 11/21/08)

Posted in Healthcare, Leadership, Marketing / Communications, PBM […]

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BCBSA On Consumer Driven Care

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The BCBS Association released a study a few months ago on Consumer Driven Care.  Here is the presentation and a few highlights.  In general, it appears to show that it is working to save costs and get members engaged without negative side effects of them not using needed care.

CDHP enrollment is up 25%.
10 percent more […]

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Social Media Presentation

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When looking for some information on social media and innovation, I found these two presentations which I thought I would share.

Posted in Books / Articles, Consumerism, Innovation, Marketing / Communications, Technology      

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