HealthComm

Archive for September, 2008

Ranting: Do We Know What We Want?

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This is a little bit of a rant set off by the current market / political situation.  First, I know we all think of this as a bailout…apparently the messaging is 20:1 in DC from their constituents.  I wonder how many of those people are the same people that wanted loose credit standards so that […]

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How Are You Classified?

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One of the typical models used by consumer marketers is the Prizm model by Claritas.  If you’re interested in whether you’re a “Pools & Patios”, “Home Sweet Home” or “Empty Nest”, go here and put in your zipcode.  In my case, it gave me five possible classifications - Blue Blood Estates, Exec Suites, Kids & […]

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Retail Healthcare Blog

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Just a quick note on a new blog someone sent me on the Retail Healthcare Market.
Posted in Consumerism, Healthcare, Weblogs      

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Drug Not Covered - What To Do?

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As I was doing this for my son, I realized that most people probably don’t know that the option exists.  It’s something called a Formulary Override.  If you are prescribed a medication that is not covered (meaning you pay full price), you can get it covered at a 3rd tier copay (less than full cost) […]

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Win Detergent - For Athletes

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Not really a product promotion, but I have been so impressed that I thought I would post a more light-hearted entry.  I just started using this Win Detergent for my running clothes.  Much better.  For those of you that are athletes and have trouble getting that sweat smell out of your workout clothes.  Give this […]

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WOW - They Didn’t Approve the Bailout!

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I honestly are very surprised.  I don’t think anyone of us wants there to be a bailout, but I have to talk about the fact that I am shocked that it didn’t get approved.  In healthcare, we have already seen an impact in terms of less preventative care, less compliance / adherence, and this will […]

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Flu Shots Coming

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With the recommendation that 86% of the population needs a flu shot this year, will you get one? I will. So the question is what will employers and insurers do to encourage this.
It seems like a great opportunity for them to communicate a positive message. Wouldn’t you like to receive a call […]

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I Get A Different Conclusion

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In the same Express Scripts’ investor deck, I have to disagree with the slide below which is supposedly proof that the Consumerology efforts are working.

Showing me that the trend for a client who was above their norm last year (see drug trend comparisons), went down to 3% (year-over-year) increase (which is over both Medco’s and […]

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Express Scripts Patient Segmentation

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In a recent investor deck, Express Scripts laid out some of their segmentation from their Consumerology program.  This is similar to some of the work we do with clients at Silverlink Communications to help them develop segmentation models through a test and control approach.
What they have come up with are 5 segments of their members […]

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Drug Trend Comparisons

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Here are a few comparisons from the Drug Trend Reports published by some of the largest PBMs. There is no industry standard on definitions and what is included so I did my best to pick a couple of comparative metrics. (Note: In case you are unfamiliar with these reports, they are summaries of 2007.)

Overall […]

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