Money: It’s More Than An Incentive According To University Of Minnesota Researcher

Why are some people more self-sufficient than others? Why are some people more willing to volunteer or help out than others? What makes some people seem stand-offish, while others move right in and help? Research conducted by Kathleen Vohs, assistant professor of marketing at the Carlson School of Management, University of Minnesota, demonstrates that money -- more specifically, people's exposure to the concept of money -- can start to answer these questions. The research is published in the Nov. 17 issue of Science. ... Continue Reading


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